News & Events
News & Events
KIDP to Showcase Korean Design Studios at San Francisco Design Week 2026
Designed in Seoul : Culture, Objects, Everyday Life | June 3 | 4:00 PM - 7:30 PM | Asian Art Museum, Samsung Hall
The Korea Institute of Design Promotion (KIDP) will present Designed in Seoul: Culture, Objects, Everyday Life at San Francisco Design Week (SFDW) 2026, introducing the landscape of contemporary Korean design to global audiences through a collaborative platform of exhibition, dialogue, and creative exchange.
Designed in Seoul : Culture, Objects, Everyday Life
● Date: June 3(Wed), 4pm - 7:30pm
- 4:00-5:00pm | Arrival and Networking
- 5:00-5:20pm | Panel Discussion
- 5:20-5:50pm | Design Studios Presentaitons
- 5:50-7:30pm | Open Networking
● Venue: Samsung Hall, Asian Art Museum of San Francisco 200 Larkin St, San Francisco, California, United States
● Program Highlights
- Opening Panel Discussion
- Presentations and Curated Showcase of 6 Seoul-based Design Studios
- Open Networking Session with Korean-inspired food and beverages
Presented in collaboration with the Asian Art Museum of San Francisco and Stanford Center for Innovation and Design Research (SCIDR), the program serves as an international stage for showcasing the breadth and evolving identity of Korean design. Reflecting this year’s SFDW theme, Multitudes: The Power of Plurality, the event highlights the diverse voices, perspectives, and disciplines shaping Korean design today.
* The Asian Art Museum is the world's leading museum dedicated to connecting global audiences with Asian and Asian American art and culture. From major archaelogical discoveries to innovative work by contemporary artists - more than 20,000 artworks, it celebrates the rich diversity and important contributions of the 48 countries of the Asian continent and the worldwide Asian diaspora.
Korean design has increasingly gained global recognition for its ability to connect cultural authenticity with technological innovation and human-centered experiences. Designed in Seoul explores this evolution by presenting design not simply as an industry or aesthetic practice, but as a reflection of culture, lifestyle, and everyday experience.
Participating design agencies—BEBOP, ohSeven, BKID, UNICHEST, intenxiv, and HEAZ—represent a broad spectrum of Korean design practice, across product design, branding, consumer technology, and experiential storytelling.
▶ Learn more about the 6 Seoul-based Studios HERE
The program begins with a panel discussion bringing together leading voices from academia, museums, and global industry. Speakers from Stanford University, the Asian Art Museum, and Google will discuss the changing role of Korean design within the international creative landscape, addressing topics including cultural identity, technological transformation, and cross-cultural collaboration.
Following the panel, participating studios will introduce their design philosophy and key works through short presentations before transitioning into an open exhibition and networking session, designed to foster interaction among designers, researchers, industry leaders, and visitors.
Through this special SFDW program, KIDP continues its efforts to expand the global presence of Korean design and strengthen international partnerships that create innovative opportunities and foster meaningful connections between Korean designers and global creative communities.
Designed in Seoul : Culture, Objects, Everyday Life
● Date: June 3(Wed), 4pm - 7:30pm
- 4:00-5:00pm | Arrival and Networking
- 5:00-5:20pm | Panel Discussion
- 5:20-5:50pm | Design Studios Presentaitons
- 5:50-7:30pm | Open Networking
● Venue: Samsung Hall, Asian Art Museum of San Francisco 200 Larkin St, San Francisco, California, United States
● Program Highlights
- Opening Panel Discussion
- Presentations and Curated Showcase of 6 Seoul-based Design Studios
- Open Networking Session with Korean-inspired food and beverages
ⓒ Korea Institute of Design Promotion (KIDP)