Design Korea 2024 Unveils at COEX, Seoul, November 13-17

- Theme Exhibition | International Conference | Corporate Exhibition | Award Showcases | Mentoring & Pitching Sessions

Web: https://designkorea.kidp.or.kr/

Instagram: @designkorea.official

Join DESIGN KOREA 2024, KIDP's design expo from November 13 to 17 at COEX(Hall D), Seoul. This year's theme, "How Artificial Intelligence Works in Our Everyday Life", explores the intersection of AI, digital transformation, and design. The theme exhibition 'Designers as Active Players' highlights how designers, confronted with AI, are actively shaping the future of our industry. The event also features corporate exhibitions, award showcases, workshops, business pitching and mentoring sessions, conference/seminars and networking opportunities. Don’t miss the chance to discover cutting-edge innovations and trends in the design industry!

Design Korea 2024 is the comprehensive design expo hosted by Korea's Ministry of Trade, Industry and Energy and organized by Korea Institute of Design Promotion, showcasing future design trends that drive innovative growth in today’s rapidly evolving industrial landscape, including advancements in Artificial Intelligence (AI) and Digital Transformation (DX). The event fosters the creation of new business opportunities by facilitating convergence and networking among large corporations, SMEs and design-specialized firms.

An ecosystem of active players who build and expand new worlds has emerged. Those who explore the world with new perceptions constantly move, connect, interact, and attempt to explore new worlds with boundless imagination. The environment of creation, conflict, convergence and collaboration provided by artificial intelligence allows designers to try to rebuild relations constantly between humans, and humans, humans and the world, and the world and world through questioning existing notions and orders. In this ecosystem where anonymity prevailed, designers as active players try to set and remove their identity rather than settling for a steadfast identity.

This special exhibition highlights innovators and pioneers–from individuals to groups and companies–who are charting new territories in this new digital landscape. We call them active players: forward-thinkers who challenge conventional wisdom and reshape the connections between people, their environment, and different spheres of life through meaningful engagement. Design Korea 2024 is a celebration of those pioneers and the futures they envision. While AI may be today’s buzzword, its true impact and potential remain open to interpretation. Design Korea 2024 brings to focus from the unique perspective of these active players who approach artificial intelligence with enthusiasm, healthy caution, and strategic thinking, offering fresh insights into emerging ecosystems and future possibilities on the intersection of design and artificial intelligence.

Section 1. Players as Questioners

Players who ask questions through artistic strategies

● Onformative, Dada Projects X Google DeepMind, BKID, Oktalto, UBT,

Designers Joo-won Kim, Ji-won Seo, Hyo-jung Lee

Section 2. Players as Expanders

Players who expand experiences through imagination

● SWNA X Prism, Rebel9, D'strict X CGV

Section 3. Players as Changers
Players leading changes in daily life

● Samsung Electronics, LG Electronics, LFD, LG Household & Health Care,

Hey Tate X Model Solution (Designers Eun-young Kim, Ji-hee Kim, Seo-gu Yeo, Seon-ah Choi)

Section 4. Players as Explorers

Players exploring the future of autonomous mobility

● Polestar, Hyundai Motor, Neubility

International Conference

The DESIGN KOREA 2024 International Conference, scheduled for November 14, will focus on the theme "How Artificial Intelligence Works in Our Everyday Life". This event will bring together leading international and domestic experts in design, AI, and digital transformation to discuss the evolving relationship between design and technology. Attendees can expect keynotes and sessions from renowned speakers such as Ovetta Sampson, Google's Director of User Experience in Machine Learning, and Chandra Sinnathamby, Director of Adobe's Digital Media B2B Strategy for the Asia-Pacific region.

The conference will cover topics related to how AI is shaping user experiences, product design, and the future of creative industries, making it a key event for professionals eager to explore the intersection of innovation and design. It's an ideal opportunity for designers, technologists, and businesses to network, learn from thought leaders, and collaborate on forward-thinking solutions.

▶ Schedule & Speakers: HERE

Corporate Exhibitions

Discover a diverse array of industrial design content—spanning products, digital media, and more—showcasing the latest innovations, technologies, and business platforms from major corporations, specialized design firms, and startups alike.

Award Showcase

The Good Design (GD) Product Selection and the Korea Design Award, hosted by the Ministry of Trade, Industry, and Energy and organized by the Korea Institute of Design Promotion, are the most prestigious design selection and award programs in the country, held annually under the Industrial Design Promotion Act.

Over 580 experts from industry and academia, both domestic and international, participate in the selection and evaluation process, with the results announced in November at Design Korea.